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Viaplay Group ABOSTO:VPLAY A +0.83%53 Net Margin % is 1.27% as of Jun. 2026, which is 62% below its 10-year median of 3.36. GuruFocus rates OSTO:VPLAY A with a GF Score™ of 53/100 and a GF Value™ of kr1.28 (Significantly Overvalued). The stock has 7 warning signs investors should review. Among 1,011 Media - Diversified companies, Viaplay Group AB ranks worse than 69.14% on this metric.
The historical rank and industry rank for Viaplay Group AB's Net Margin % or its related term are showing as below:
OSTO:VPLAY A'
s Net Margin % Range Over the Past 10 Years
Min: -52.5 Med: 3.36 Max: 18.63
Current: -7.29
OSTO:VPLAY A's Net Margin % is ranked worse than 69.14% of 1011
companies
in the Media - Diversified industry
Industry Median: 1.3
vs OSTO:VPLAY A: -7.29
Viaplay Group AB (OSTO:VPLAY A) Net Margin % Explanation
Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.
But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.
Viaplay Group AB Net Margin % Related Terms
Viaplay Group AB Net Margin % Historical Data
* Premium members only.
The historical data trend for Viaplay Group AB's Net Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
OSTO:VPLAY A vs NFLX, DIS, WBD: Net Margin % Comparison
For the Entertainment subindustry, Viaplay Group AB's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Viaplay Group AB Net Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Viaplay Group AB's Net Margin % distribution charts can be found below:
* The bar in red indicates where Viaplay Group AB's Net Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Viaplay Group AB (OSTO:VPLAY A) has a Net Margin % of 1.27% as of Jun. 2026. Net margin is the ratio of total net income to net sales. View historical data on Viaplay Group AB and its competitors. This is 62% below median its historical median of 3.36. According to the industry distribution chart, Viaplay Group AB ranks #699 out of 1011 companies in the Media - Diversified industry, placing it in the top 69.1%.
Is Viaplay Group AB's Net Margin % too high?
Viaplay Group AB's current Net Margin % of 1.27% is 62% below median its 10-year median of 3.36. The Media - Diversified industry median Net Margin % is 1.30. Viaplay Group AB's value of 1.27% is 2.3% below this industry median. Based on the distribution chart, Viaplay Group AB ranks #699 out of 1011 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, Viaplay Group AB has a GF Score™ of 53/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Viaplay Group AB's Net Margin % compare to NFLX and DIS?
According to the Media - Diversified industry distribution chart, Viaplay Group AB ranks #699 out of 1011 companies for Net Margin %. This places Viaplay Group AB in the lower half of its industry. The industry median Net Margin % is 1.30. Viaplay Group AB's value of 1.27% is 2.3% below this benchmark. While the company's 10-year median is 3.36 vs. the industry median of 1.30, Viaplay Group AB has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Net Margin % for a Media - Diversified company?
The median Net Margin % among Media - Diversified companies is 1.30, based on 1,011 companies in the industry. Companies in the top quartile (top 25%) have a Net Margin % significantly above this median, while those in the bottom quartile fall well below. However, Net Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Viaplay Group AB's current Net Margin % of 1.27% is 2.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Net Margin % mean?
A high Net Margin % can signal that a stock is expensive relative to its fundamentals. Net margin is the ratio of total net income to net sales. View historical data on Viaplay Group AB and its competitors. For the Media - Diversified industry, the median Net Margin % is 1.30 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Viaplay Group AB's current Net Margin % is 1.27%, which is 62% below median its own 10-year median of 3.36. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Viaplay Group AB stock overvalued right now?
Based on GuruFocus' analysis, Viaplay Group AB (OSTO:VPLAY A) is currently considered Significantly Overvalued. The stock's GF Value™ is kr1.28, compared to a current price of kr2.42 — trading 89.1% above its estimated fair value. The current Net Margin % is 1.27%, which is 62% below median its 10-year median of 3.36 and 2.3% below the Media - Diversified industry median of 1.30. Viaplay Group AB's overall GF Score™ is 53/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Net Margin % calculated?
Net Margin % is calculated from a company's financial statements. For Viaplay Group AB (OSTO:VPLAY A), the current Net Margin % is 1.27% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Viaplay Group AB (OSTO:VPLAY A) Overvalued in 2026?
Based on GuruFocus' analysis, Viaplay Group AB stock appears to be overvalued.
The current stock price of kr2.42 is trading 89.1% above its estimated GF Value™ of kr1.28.
GuruFocus considers Viaplay Group AB to be Significantly Overvalued.
Key valuation signals for OSTO:VPLAY A:
Net Margin %: 1.27% (62% below median its 10-year median of 3.36)
GF Value™: kr1.28 vs. price of kr2.42 (89.1% above fair value)
Industry Position: 2.3% below the Media - Diversified median (#699 of 1011)
No single metric tells the full story. See the OSTO:VPLAY A stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Viaplay Group AB is a Swedish company that offers television channels and radio stations, broadcasting and production services. The company generates revenue from Viaplay, Linear Subscription & others, and Advertising. The company's operating segment includes Core operations and Non-core operations. The Core operations include the Group's operations related to the Viaplay streaming service available in all Nordic countries and the Netherlands, pay-TV channels in all Nordic countries except Iceland, commercial free-TV channels in Sweden, Denmark, and Norway; and commercial radio networks and audio streaming services in Sweden and Norway. The non-core includes the international markets the Group is exiting, ie Poland, the UK, and the Baltics.
53GF Score
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